When creating a webpage, everything should lead back to the user. It is all too easy to forget this when we are creating a page. By implementing some of the following principals, you can be sure that your page will provide a user friendly experience.
Easy To Find Information
The moment that your page loads, it should not take your user more than a few seconds to find what they are looking for. On the contrary, if the user has ended up on your page and is simple browsing, it should be easy for them to find the most attention grabbing content on your page. Many people visit a webpage just to find contact information. This information should either be right on your front page or under an easy to see contact link.
Responsive Web Design
Millions of people are accessing the Internet via smartphones. If your website is going to be user friendly, it is an absolute necessity that it is just as usable on a phone as it is on a laptop. Responsive design will ensure that your web page will display legibly no matter what platform it is on. Having a page that is not navigable on mobile does not mean you are alienating a small percentage of users, but a huge portion.
Hyper Relevant Content
If there is some way for you to adjust your content on an individual basis, do so. With the ability to determine a user’s location, local online marketing has become vital. Whether it is automatically adjusted contact information or slight variations of your page for different regions cater to the user.
Attractive but Unobtrusive Design
The glossy buttons of Web 2.0 have come and gone. The modern web design trend is geared towards usability. Many pages appear to be nothing more than content with an irrelevant design slapped on top. Every design decision should in some way support your content. Important elements can be emphasized via typography, spacing or color.
Don’t waste a user’s time. With the massive amount of websites on the Internet today, a slow loading page may be enough for a user to opt for a competitor’s site instead of yours. Despite the fact that mobile devices and networks are improving, your page will still run slower on that platform. More importantly, the increased functionality of CSS3 gives you no excuse for having huge image files or a slow loading Flash animation.
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Annette is a freelance blogger and small business owner that enjoys writing about business advice. She is also a health nut and often writes about health as well.