Archive for category: Online Marketing

Things You Need to Do to Make Working from Home Successful When You Have a Baby

September 30, 2013

Many parents would like to work at home so that they can continue to support their family while also spending more time with their children. However, many people find that the reality of working from home when children are present is more difficult than they thought it would be. Juggling both work and caring for a child can be more than many people can handle.
There are many things you can do to make this balancing act work if you feel like you would like to work from home while caring for your baby (or other small children). Here are a few things you can do to make working from home successful while caring for children:

Create a Realistic Schedule

When you have a baby, you aren’t going to be able to get as much done as you would if you were working alone. You won’t be able to schedule yourself to work from 8 to 5 every day and then expect it to actually happen. You need to be more realistic with your schedule. Know that you won’t be able to work for long stretches of time uninterrupted. Plan for that.

Work around times that you know your baby will be occupied, such as during regular naps or during visits with family and friends. Try to schedule time that is dedicated to work, but be realistic when setting those times so that you’ll actually be able to work during those times.

Remain Flexible

Even the best schedules will be derailed when you have a baby. As much as you’d like them to eat and sleep on a schedule, they just don’t. Even if you’ve gotten your baby used to a schedule, teething, developmental spurts, and illness can derail that schedule – and your working plans. Develop a contingency plan for your work should your baby become sick or should have a day where he needs more of your attention and care. If possible, build time into your week for “make up” if such instances arise. Read more →

Advertisement with a Purpose: Three Useful Ways to Get Your Name Out

September 16, 2013

Advertisement witha  Purpose Three Useful Ways to Get Your Name Out

Every new and small business owner has one thing in common, regardless of their background or line of work: they want to advertise effectively. The ability to keep bringing in new clients, customers, and revenue in general is what keeps businesses afloat. That does beg the question though, how on Earth do we advertise right? I can tell you one thing for certain, you may be surprised at how much money you DON’T have to spend doing it. There are countless methods of advertisement available but listed below are 3 that we think will give any kind of business the boost they need, whether you are brand new and looking to make your company a household name, or are just looking to increase productivity.

Custom Merchandise

There are literally thousands of options for customizable merchandise available, especially online. There are a slew of companies that make everything from t-shirts to golf balls to pens to keychains, and everything else imaginable. Custom merchandise is a nice way to remind people who you are and what you do. Calendar printing in particular is one of the most fantastic ways to utilize customized gifts and merchandise. Everyone who uses your calendar sees your name, logo, and contact information every day, so much that when they are in need of services, you can be almost positive your company will be the first thought popping into their heads. Read more →

5 Ways You Can Improve Your Business In 5 Easy Steps

August 26, 2013

5 Ways You Can Improve Your Business In 5 Easy Steps

Improving your business is a way to maintain an income while also growing and expanding any brand you are representing. When you want to improve your business, there are various methods and techniques available for doing so to help get on the right path. Knowing how to improve your business regardless of what you are selling or have to offer is a way for you to truly experience the success you desire.

Reevaluate Your Company’s Direction

In order to make the changes you envision for your business, reevaluating your company and its direction may be necessary. Understanding where you want to take your company and where you see it financially in the years ahead is a way for you to create a plan and get focused. The more you know about where you are planning to take your business, the easier it is to complete tasks and objectives that are relevant and helpful.

Consider Your Audience

Consider the audience you want to reach with your products, content or the services you have to offer. Demographics help you to pinpoint how to specifically market towards those who are genuinely interested in your business. Knowing about your audience’s age group, gender and even hobbies or interests they have individually is another way to gain insight into properly forming marketing and advertising campaigns that work.

Reassess Finances

Take a look at your company’s finances and determine whether or not you can afford to cut back with your budget or additional expenses such as salaries. When you want to get ahead in business and continue to grow your enterprise, paying attention to the financial details of your company is vital.

Create the Right Marketing Campaigns

When you want your business to have an efficient marketing machine, it is essential to really pay attention to the type of advertising campaigns you are creating and promoting. Once you have an idea of the type of audience you have it is much easier to create a relevant and interesting marketing campaign.

Get Involved With Social Media

Getting involved in social media is a must for all businesses today, whether locally, online or even an international company. When you begin using social media you can instantly expand your audience to thousands of individuals from around the world. The more involved you get with your social media accounts, the easier it is to build and maintain a positive reputation whether you are selling merchandise locally or producing content online.

Article Written by:

Casey Haslem - I’m a 25 year old writer. My hobbies are reading, painting and pretending I know how to write a book (I don’t). I love meeting people and making new friends. Writing opens up a whole world of new ideas and possibilities for me. I wouldn’t change a thing.

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Improve Your Online Marketing with These 5 Search and Social Media Techniques

July 29, 2013

Improve Your Online Marketing with These 5 Search and Social Media Techniques

Online social media and search engine optimization (SEO) are the two main ways that brands are found online. The goal of both of these marketing strategies is to increase the number of people looking at a brand and its offerings. When properly used, they can ensure that visitors to a company’s website find the information that they need and keep coming back for more. The techniques that should be employed to provide those results include:

1. Publishing Quality Content

This step will help your brand with both social media and search engine performance. Recent Google updates have signaled the search engine company’s intent to weed out low-quality content. The fact is that for content to be successful in the modern era, it must have value. In the effort to put forth meaningful content, it is important that you look at the authoritative websites in your niche and publish content that is equally valuable. This type of content will not only rank well in search engine results, but is also often shared via social media sites.

2. Make Friends via Social Media

The point of using social media is to communicate directly with people. If you can engage with your customers on a personal level, this can inspire them to share your content and help to make your brand popular. It will be necessary for you to spend time talking with social media users and listening to them in order to get a feel for the market. Communicating with the influencers and authorities in your niche is an especially important part of social media marketing.

3. PPC

With pay per click advertising, you pay each time someone clicks on one of your ads. You will bid on certain keywords that are relevant to your niche. Your ads will be displayed when a search is conducted using those keywords. You will have to bid on the right keywords in order to get any benefit. PPC advertising can be tricky to maintain yourself and we recommend PPC with OrangeSoda.com or some other high quality online marketing firm for your PPC needs.

4. Build Links

This has been a staple for marketers since the early days of the Internet. It is important that your website get incoming links from quality, respected websites in its niche. Note: publishing quality content is one of the best ways to get backlinks from high-authority websites.

5. Provide a Mobile Option

In an age when growing numbers of people are switching to smartphones and tablets as their primary means of Internet usage, it is important that your content show up properly on smaller screens. Having a website that provides a solid user-experience on multiple screen sizes and operating systems is a key element of smart online marketing.

Article Written by:
Hayley
is a freelance financial and business blogger. She recommends Blue Tax, for tax debt help in Los Angeles.

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Five Elements of a User Friendly Website

May 16, 2013

Five Elelments of a User Friendly Website

When creating a webpage, everything should lead back to the user. It is all too easy to forget this when we are creating a page. By implementing some of the following principals, you can be sure that your page will provide a user friendly experience.

Easy To Find Information

The moment that your page loads, it should not take your user more than a few seconds to find what they are looking for. On the contrary, if the user has ended up on your page and is simple browsing, it should be easy for them to find the most attention grabbing content on your page. Many people visit a webpage just to find contact information. This information should either be right on your front page or under an easy to see contact link.

Responsive Web Design

Millions of people are accessing the Internet via smartphones. If your website is going to be user friendly, it is an absolute necessity that it is just as usable on a phone as it is on a laptop. Responsive design will ensure that your web page will display legibly no matter what platform it is on. Having a page that is not navigable on mobile does not mean you are alienating a small percentage of users, but a huge portion. Read more →

6 Things Your Business Shouldn’t Stop Doing

April 29, 2013

6 Things Your Business Shouldn't Stop Doing

Your business is your livelihood, and your customers are the pillars of your business. To sustain the contentment they feel and the loyalty they have for your business, there are certain things you shouldn’t stop doing.

Keeping Your Customers First

Opening your doors to everyone evinces your eagerness to serve, and implementing a policy that favors customers demonstrates your confidence in the services you provide. It also denotes your commitment to your customers’ satisfaction. Nothing drives in more sales than a happy customer base, which is conducive to your company’s success and longevity.

Improving Your Services

Clearly, your services are why your customers are loyal to your brand, so it goes without saying that every second you invest in making your services more efficient is time well spent. More importantly, it’s one of the sure-fire ways you can streamline your company as well as give your customers something to talk about with countless others.

Training Your Staff to Learn More

What says a lot about you as a business owner is the kind of people you hire, so it’s of the utmost importance that you regularly train your staff team. The day you become complacent about your staff team will be the beginning of your company’s demise.

Giving Back to the Community

What’s a better way to show your customers how much you appreciate them than to give back to their community? In other words, be proactive and involved in the everyday matters that affect them. Whether financially involved or not, you should participate in philanthropic events, such as fundraisers and charities.

Reaching Out to and Teaming Up with Partners

While it’s crucial for you to make business moves that will help you to be competitive, you shouldn’t lose sight of the fact that it’s in your best interest to reach out to and team up with like-minded businesspersons. When you begin to turn down help from such persons, you potentially and inadvertently jeopardize your chances of getting bigger and better business opportunities, especially if you’re into dental office marketing.

Enhancing Your Communication Services

It should come as no surprise that customers expect your line of communication services to be in sync and straightforward. The last thing they want to experience, when seeking advice for concerns, is a delay, so you should go the extra mile to ensure your communication services are on point. Failing to do so may result in the demise of either your company or your longstanding reputation.

Article Written by:

Casey Haslem - I’m a 25 year old writer. My hobbies are reading, painting and pretending I know how to write a book (I don’t). I love meeting people and making new friends. Writing opens up a whole world of new ideas and possibilities for me. I wouldn’t change a thing.

Get your weekly HOME|WORK delivered to your inbox each Wednesday that keeps you up-to-date on ways you can grow your business.

Reporting Statistics To Impress Your Clients Or Business Partners

March 25, 2013

Reporting Statistics To Impress Your Clients Or Business Partners

Whenever you are involved in sales, the most important thing to remember is that you need to be able to tell other people why your product is better than anything else on the market right now. Even if you have the best product or service in the world for a certain market, you need to remember that no one else actually knows that unless you tell them. Since we do not live in a world of completely honesty, you also need to be able to back up what you say to people. Because of the need for certain data for executives, it’s important to remember that there are various tools available that can help optimize the collection of this data. Whether you are a financial business that makes investments for your clients or a lawyer who works at a small firm, you need to be able to show other people that you can provide exactly what they need.

Open and clear communication with your clients and customers is one of the most important aspects of a successful business, so you need to make sure that you are able to tell people the facts when they ask for them. Using a data collection tool, like one of the many tools offered by Domo, can help you collect and sort all of the data that your business needs to share with others. For example, if you are someone who manages funds for your clients, then you need to be able to show people the kinds of returns they can expect to get if they sign up for your service. No one is going to invest with you if you do not publish your track record, and this simple fact can be applied to basically any other kind of business. It does not matter if you are selling stock or selling concrete, people will want you to have some facts to back up your sales pitch. Read more →

Getting Started: Step by Step Guide Starting Your Own Awesome Website

March 4, 2013

Starting Your Own Website

Building a website on your own can be a lot of fun and in most cases doesn’t require any real know-how. However before getting started you may need to take a moment to think about the type of website you want to create and the reason for its creation. Things to keep in mind are: your interests, hobbies, what is your site about. The other thing to consider is: what do you want to do with your site: make it a business, like an online store, or promote your hobbies. Many have used the websites they’ve created as portfolios to showcase their artwork and other things. So you may want to get those nailed down first before you go on with the rest of this guide. Most of the steps presented here require minimal or moderate cost.

Create Your Unique Domain Name and Register It

One of the first things you should do is come up with a cool domain name. Nothing absurdly long or anything but you want it to be short enough to be easily remembered, and unique. Rule of thumb here is to keep a domain name short, like at least 10 characters in length. The shorter the domain name, the easier it will be for those to remember it and build traffic to your site.
Once you have your domain figured out, you’ll need to have it registered. There are many sites out there that have a domain registry service and the cost is minimal for a year. Places to look into are GoDaddy, Google, Yahoo! Hosting Services, any number of places. By searching the web you can uncover others. The cost is pretty similar for all of them. Read more →

How To Successfully Create a Meaningful Workplace

February 18, 2013

Meaningful Workplace

All of us would enjoy working in a meaningful environment where we feel valued both as part of the company team and as individuals. But how can a company foster this dual approach to employee support? A creative company president or planning team can establish objectives like these to provide a welcoming workplace environment. A meaningful workplace goes far beyond a simple recognition program. Here are some examples of what you can do as a business owner or manager to make work more meaningful for everyone.

A safe and attractive physical setting.
Employees work effectively in an environment where they don’t have to worry about tripping over cords or breathing noxious fumes. When employers make safety a priority, employees can focus exclusively on their work. Moreover, an aesthetically attractive physical environment can stimulate creativity or create a pleasant setting. As in home ownership, employees are more likely to take pride in their work when they enjoy a comfortable workspace. Read more →

7 Simple Promotional Items For Marketing Small Businesses

February 11, 2013

Are you looking for promotional items that can successfully market or advertise your small business? Effective and efficient marketing strategies have become so crucial to the progress of small-scale or micro businesses. There is a need to come up with affordable but infallible marketing and advertising methods that will assure steady or even increased sales for businesses like home-based, family-owned and other similar types. What kinds of promotional products would be recommendable for them to use?

Ideal Small Or Micro Business Promotional Items

If you own a micro or small business, chances are that you don’t have a really big budget to finance an extensive marketing event. Trade shows or exhibits, which are some of the usual marketing techniques, may not be feasible for you. Therefore, you need to choose promotional items to give as freebies to target audience that are reasonably priced but highly effective so your marketing efforts will not be put to waste. Here are seven simple yet recommendable ones that you should consider:

  1. Drawstring, Foldable, Or Eco-Friendly Bags
  2. These days, it is common to see versatile bags being given out as promotional items during trade shows and launching day events. The good thing about these products is that they can be used by everyone so there’s no problem in buying bulk orders because you can give them out to both men and women anyway. There are lots of really affordable and stylish ones available nowadays. All you have to do is choose the ones that match your marketing theme and personalize or customize them well. Read more →

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