Archive for category: Leadership

Advertisement with a Purpose: Three Useful Ways to Get Your Name Out

September 16, 2013

Advertisement witha  Purpose Three Useful Ways to Get Your Name Out

Every new and small business owner has one thing in common, regardless of their background or line of work: they want to advertise effectively. The ability to keep bringing in new clients, customers, and revenue in general is what keeps businesses afloat. That does beg the question though, how on Earth do we advertise right? I can tell you one thing for certain, you may be surprised at how much money you DON’T have to spend doing it. There are countless methods of advertisement available but listed below are 3 that we think will give any kind of business the boost they need, whether you are brand new and looking to make your company a household name, or are just looking to increase productivity.

Custom Merchandise

There are literally thousands of options for customizable merchandise available, especially online. There are a slew of companies that make everything from t-shirts to golf balls to pens to keychains, and everything else imaginable. Custom merchandise is a nice way to remind people who you are and what you do. Calendar printing in particular is one of the most fantastic ways to utilize customized gifts and merchandise. Everyone who uses your calendar sees your name, logo, and contact information every day, so much that when they are in need of services, you can be almost positive your company will be the first thought popping into their heads. Read more →

Five Elements of a User Friendly Website

May 16, 2013

Five Elelments of a User Friendly Website

When creating a webpage, everything should lead back to the user. It is all too easy to forget this when we are creating a page. By implementing some of the following principals, you can be sure that your page will provide a user friendly experience.

Easy To Find Information

The moment that your page loads, it should not take your user more than a few seconds to find what they are looking for. On the contrary, if the user has ended up on your page and is simple browsing, it should be easy for them to find the most attention grabbing content on your page. Many people visit a webpage just to find contact information. This information should either be right on your front page or under an easy to see contact link.

Responsive Web Design

Millions of people are accessing the Internet via smartphones. If your website is going to be user friendly, it is an absolute necessity that it is just as usable on a phone as it is on a laptop. Responsive design will ensure that your web page will display legibly no matter what platform it is on. Having a page that is not navigable on mobile does not mean you are alienating a small percentage of users, but a huge portion. Read more →

Your First Day of Business: Three Things that Will Bring People in

April 1, 2013

Your First Day of Business Three Things that Will Bring People in

On opening day, you want to attract as many customers as you can. There are three different items that can help make your new business a success. These items will help you no matter what type of products or services you are going to be offering. Remember that the goal is to get people to notice your business and want what you to have to offer. You want to do everything possible to make your business look unique and appealing to potential shoppers.

Banners

To begin with, a custom vinyl sign can really help to draw in customers to your business. You should hang your vinyl sign up on opening day so that your customers will be able to find you quickly and easily. You can have your name printed on your vinyl sign along with a logo or picture. You want your customers to be able spot your sign from a distance away. A custom sign will help to get potential customers excited about stopping at your business. To learn more about custom vinyl banners, visit Signs.com. Read more →

Mad Men Career Comparison – Then and Now

December 17, 2012

The world of advertising in modern times is much larger than many people may realize. Everywhere you turn, you are bombarded with advertisements on billboards, television, radio and even the Internet. Although advertising has been a driving force of business for a long time, over the years the methodology and principles behind successful advertising campaigns have changed into what we know today. However, these advertisements are not created simply by someone’s whim. Most are well thought out campaigns that were crafted by those with a career in advertising that pays more than you would think.

Mad Men is a show that attempts to show the world the advertisement business as it existed in the 1960s. The world was a very different place during this era than it is today and because of this, the industry itself was represented much differently. Many wages were lower on average, but the advertising market wasn’t nearly as large as in its present state. Also, the workplace was vastly different. With the women’s place in the workforce being fairly new and many fighting for equality in the business world, things were handled quite differently. For a peek at just how different the advertising world is now from the past, this infographic shows changes in the workplace as well as regulations and guidelines place on the advertising community while highlighting the wages of various levels within the job market. Read more →

Thinking About Starting a Home-Based Business?

October 17, 2012

Check out the video below for a little inspiration from women who are successfully running their business from home. The “Working from Home” song was written and performed by Nicole Gose of GetYourJingle.com especially for The Working House. Enjoy!

Have a question on how you can get started with your business in the comfort of home? Already working from home and want to share your experience with the community? Leave a question or comment below. Read more →

Home-Based Business Owners: Don’t Overlook Insurance Coverage

October 15, 2012


In these tough times, many people have become entrepreneurs, starting businesses out of their homes, either to help make ends meet or to replace income from a lost job. Some startups are thriving: Many people have found a niche doing public relations, freelance writing or consulting and even offering music lessons, tutoring or catering.

Starting a home business, however, isn’t something that can be entered into lightly. You probably know there are tax ramifications. You should make accounting and withholding arrangements so as not to get hit with a big penalty on your income taxes. But what you might not have thought about is insurance for your business.
Even though you’re doing the work in your home and you already have home insurance, you should talk with your agent. What you’ll likely find out is that you need home-based business insurance. That’s because you could be invalidating your homeowners policy by using part of the residence for a business. That’s true even if you’re doing something as small as charging for music lessons. Your insurance company wants to know about any activity going on in the home that could increase your risk of filing a claim. Read more →

Why You Should Hire a Virtual Assistant

August 13, 2012

If you are responsible for your company’s social media presence and strategy, you should seriously consider hiring a virtual assistant.
But why would you listen to me?

Good question. Two reasons:

  1. I’m a financial planner by trade, so I think about everything from a financial perspective and I’m very conservative when it comes to spending.
  2. I speak from personal experience! I hired a virtual assistant in the Philippines and the experience has been fantastic—and profitable.

How I Came to Hire a Virtual Assistant

I read about hiring virtual assistants years ago in the 4-Hour Workweek (by Tim Ferriss), but never really considered it for my own business. The idea was foreign to me, and I wouldn’t have known where to start. Plus, I admit to a little bit of homeland bias: I know how to hire people here in the US. But how do you hire someone you can’t really call on the phone? How do you vet resumes for skills you’re not sure you possess? So, I let fear and confusion stop me. Read more →

WAH Commandments – 10 Rules of That Apply When Working from Home

June 4, 2012

1. Thou shall be interrupted by door to door sales people
2. Thou shall NOT kill the neighbor’s barking dog during conference calls
3. Thou shall switch the term “pajamas” to “work loungewear”
4. Thou shall consider a coffee run to Starbucks as in-person social interaction
5. Thou shall always claim to Work at Home even if you are secretly on a beach vacation
6. Thou shall NOT need to justify to others that you have a real job
7. Thou shall consider Facebook and Twitter the same thing as “water cooler talk” Read more →

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