How To Successfully Create a Meaningful Workplace

February 18, 2013

Meaningful Workplace

All of us would enjoy working in a meaningful environment where we feel valued both as part of the company team and as individuals. But how can a company foster this dual approach to employee support? A creative company president or planning team can establish objectives like these to provide a welcoming workplace environment. A meaningful workplace goes far beyond a simple recognition program. Here are some examples of what you can do as a business owner or manager to make work more meaningful for everyone.

A safe and attractive physical setting.
Employees work effectively in an environment where they don’t have to worry about tripping over cords or breathing noxious fumes. When employers make safety a priority, employees can focus exclusively on their work. Moreover, an aesthetically attractive physical environment can stimulate creativity or create a pleasant setting. As in home ownership, employees are more likely to take pride in their work when they enjoy a comfortable workspace. Read more →

7 Simple Promotional Items For Marketing Small Businesses

February 11, 2013

Are you looking for promotional items that can successfully market or advertise your small business? Effective and efficient marketing strategies have become so crucial to the progress of small-scale or micro businesses. There is a need to come up with affordable but infallible marketing and advertising methods that will assure steady or even increased sales for businesses like home-based, family-owned and other similar types. What kinds of promotional products would be recommendable for them to use?

Ideal Small Or Micro Business Promotional Items

If you own a micro or small business, chances are that you don’t have a really big budget to finance an extensive marketing event. Trade shows or exhibits, which are some of the usual marketing techniques, may not be feasible for you. Therefore, you need to choose promotional items to give as freebies to target audience that are reasonably priced but highly effective so your marketing efforts will not be put to waste. Here are seven simple yet recommendable ones that you should consider:

  1. Drawstring, Foldable, Or Eco-Friendly Bags
  2. These days, it is common to see versatile bags being given out as promotional items during trade shows and launching day events. The good thing about these products is that they can be used by everyone so there’s no problem in buying bulk orders because you can give them out to both men and women anyway. There are lots of really affordable and stylish ones available nowadays. All you have to do is choose the ones that match your marketing theme and personalize or customize them well. Read more →

Why Establishing you Brand is so Important

February 4, 2013

When it comes to a business’s success, its branding will play a large role. By creating an effective brand, businesses are able to express what they are as well as what they offer. If businesses fail to create effective brands, they many times will make it hard for consumers to grasp why the companies even exist in the first place.

For many start up businesses, as well as small ones, developing a brand takes an unfortunate backseat to other factors that are considered important. Many times, these factors include such things as funding and/or product development. Anytime this takes place, this is a huge mistake. Businesses need to realize that dollar for dollar, branding is just as fundamental as many other business functions.

In order to understand the true importance and value of branding, it is essential to know what a brand is. A company’s brand is its face; this face is something that the entire world can see. So, what are the things that the world can see? They can see a business’s name and its logo. Keeping this in mind, it is critical to a business’s success to develop a business name that is easy to remember as well as an effective logo that is easy to associate with the business’s name. Read more →

The 5 Unbreakable Rules of Public Relation

January 28, 2013

Public relations is one of the most important aspects of corporate brand management that a company will ever engage in. When things are going great, you can use good public relations to build up a positive reputation for your company. If something goes wrong, then you call on that reputation to help prevent customers from abandoning you in droves.
When it comes to good public relations, there are five rules that a company must never break. If you try to carry on a public relations campaign without sticking to these basic rules, then your plan will be in trouble.

Put Yourself in the Public’s Shoes

One of the biggest challenges in public relations is trying to create good PR based on the public’s perception. Your company knows the information that it wants the public to see, but the public may not buy your side of the story. When you are developing a PR campaign, always see things from the public’s perspective.

Be Consistent with Information Release

When you are releasing a press release to your distribution service, you also need to make sure that the press release is on your website as well as your social networking presence. Remaining consistent with how, where and when you release information will reduce the possibility of misinterpretation.

Make It Searchable

When people want information these days, they head to the Internet. If you want people to see your press release and get your information, then you need to optimize every press release for pertinent keyword searches. It is the new wave of public relations and it is essential in getting your point across. Read more →

Hiring Employees for your Home Business

January 23, 2013

Home-based businesses have grown in popularity in recent times. However, just like all businesses, this business sector has not been without challenges. One of these challenges exists in the form of employee recruitment. Many home-based entrepreneurs get into the sector with a lot of excitement about harnessing its benefits. Their problems usually begin when they find themselves stuck with huge workloads. Their inabilities to handle all the activities of the business often prompt such entrepreneurs to undertake an employment recruitment exercise. By hiring employees for their business, entrepreneurs can reduce their workload and improve the productivity of their enterprises.

Nevertheless, the recruitment process is never an easy one. Home-based businesses would have to contend with several issues. For instance, certain state regulations could be prohibitive against the hiring of employees for a home-based business. Other issues to deal with include the safety of the home, employee’s remuneration and the long-term payment of the employees. However, with enough knowledge of the recruitment process, it is possible to get through the process unscathed. The following tips could be useful when hiring employees for a home-based business: Read more →

5 Greatest Marketing Geniuses of All Time

January 21, 2013

1. George Wilkes

One of history’s greatest marketing geniuses is George Wilkes, the first to use sex appeal to enhance advertisements. Originally a journalist, Wilkes and friend Enoch Camp together produced National Police Gazette in 1845. The magazine’s target audience was chiefly policemen, and many of the advertisements within were surrounded by attention-grabbing pictures of provocatively dressed women. Seductive pictures of attractive women began to appear within actual advertisements in later years, and as a trend initiated by Wilkes, sex is one of the most prevalent marketing techniques today.

2. Conrad Gessner

Viral marketing is another highly used technique in the modern marketing world. It now involves mainly computer technology, but it originated in 1559 with Conrad Gessner’s words of praise concerning the tulip, a rather unfamiliar concept to Europeans of the time. News of the tulip’s exotic beauty spread by word of mouth and became the craze known as “Tulipmania.” Some tulips sold for millions of dollars in modern monetary equivalence. Because of the raging success of the first viral marketing pattern started by Gessner, it is now another popular marketing technique. Read more →

A Stress-Free Guide to Conducting Market Research

January 16, 2013


Market research is an important activity for all businesses trying to reach out to their target markets. The development and provision of a high-quality service or product is usually pointless without market research. Through this activity, entrepreneurs can understand the voice of customer and tailor their products or services in line with their needs. Market research also provides an opportunity to investigate the competition and formulate ways of annihilating it. Furthermore, it is through market research that business people can determine whether their services or products have the capacity to meet the needs of their customers.

Sadly, the word ‘research’ has been construed by many business people to mean something more technical. As such, these individuals think of market research as a preserve of people who are technologically proficient. Other entrepreneurs have a very dim view of this exercise considering it to be a way of generating needless data. Mostly, the notion among these people is that the data would not contribute to the betterment of any business.

Conducting marketing research

Regardless of the negative views towards it, market research remains an integral ingredient for any business. For those with little knowledge about the exercise, the following tips could be helpful in undertaking a successful market research: Read more →

Ways of Improving Brand Exposure

January 14, 2013

Running a business from home has many advantages, not least of which is the ability to do all your work in nothing more than a pair of moth eaten woollen tights and a vintage Roger David sweater (not that I speak from experience, of course. It’s not as if I’m writing this while wearing precisely that get-up. Of course not)

But there are downsides, too, the primary one being lack of exposure to the general public. You can hardly employ Footscray Sign-a-rama to plaster your house in banners. Council’s and neighbours get quite twitchy about this approach to advertising. Hairdressing salons operating from commercial premises have the advantage of being located in areas with a medium/high volume of both foot and car traffic. It’s a safe bet that a solid percentage of a retail hairdressers business comes about as a result of people simply clocking the businesses existence as they make their way about their day. Home based hairdressing businesses cannot rely on such methods of attracting trade.

So how do you draw attention to your brand without dressing up in a chicken suit and clucking your way down Punt Road at 9am every day? Vehicle signage is the perfect solution. Your car is one of the most powerful forms of advertising you have, with the potential to be seen by thousands of people per day. A simple trip to the supermarket to buy bread could see you attract a slew of new customers. Best of all, unlike many other forms of advertising, vehicle signage is a one off investment, with ongoing rewards. Read more →

Teleworking And How To Settle Into A Flexible Working Environment

January 9, 2013


With globalisation occurring faster than ever before, economies across the planet have been quick to welcome the advent of teleworking. Also known as telecommuting, this popular phenomenon allows workers to contribute to the day to day operations of a successful business remotely. Using a home computer and telephone, telecommuters can perform business tasks and manage assigned tasks in a wide assortment of different environments. While this enviable flexibility certainly has its advantages, settling into such a working atmosphere can be a challenge. Use the following keys to make the transition to teleworking as seamless as possible.

Creating a Productive Environment
Teleworking can have a dramatic effect on productivity. According to a study conducted by American networking firm Cisco, 69% of telecommuters feel their productivity has risen outside the office environment. Timeliness is also improved in a remote working environment.

In order to take advantage of these unique benefits, it is essential for workers to create a peaceful working environment in their home. It may tempting to plop down at the kitchen table every morning, but a designated working area can help keep productivity at the forefront of a telecommuter’s mind. Read more →

5 Ways to Cost-Efficiently Double Your Customer Base

January 7, 2013


Attracting new customers to a business is an important part of ensuring the continued growth of a company. However, many businesses fail to be able to identify potential customers in their market while also forgetting to capitalize on the customers who they have already served. For this reason, the following tips are offered to help any business to cost-effectively double their customer base in a short period of time.

Reward Customer Loyalty

Many companies already offer discount programs and coupons to their current customers. However, these methods often do little to create enough excitement to generate word-of-mouth business. To stand out, a business should offer rewards that pamper their customers. Sending a floral arrangement, a gift certificate for a beauty treatment or a small token of appreciation will make customers feel pampered and ready to tout a business’ services to their friends and neighbors.

Identify a Potential Market

It is too easy to continue to cater to the same demographic of customers. Therefore, it is important to branch out and identify a new market that has the potential for bringing in customers. Then, a direct mail or online campaign can be initiated to make the market aware of the company’s services. Read more →

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