5 Keys to Increasing the Success of Your Written Marketing

April 22, 2013

A company’s written marketing materials play a strategic role in promoting its products or services. Well-written brochures, product descriptions, and Web content can convince prospective customers to give the business a try. The following 5 keys can enhance the success of your marketing writing.

1. Write with the customer in mind.

It’s tempting to describe your business in terms that are important to you, such as its history, size, and annual revenues. But customers are more interested in the product or services that may be useful. They want to know about quality, cost, convenience, and guarantees or warranties. Develop written materials from a customer’s perspective, and try to get customer feedback and suggestions before finalizing the materials.

2. Keep it simple.

Short paragraphs, medium-length sentences, and factual information are what potential buyers are looking for. Long, detailed passages are boring and time-consuming. Use a snappy prose style, and hire a freelance copywriter for assistance, if necessary. Review the materials of your top competitors for ideas about how to develop your written marketing materials. Don’t be extravagant; most people want to be informed, not impressed. Read more →

What You Should Know About Using Your Own Car for Business Travel

April 15, 2013

One way of making money in the current economic climate, where jobs are scarce and often difficult to get, is to take a job as an independent contractor or to open a new home business. Many people are successfully doing this, and some of them use their own vehicles to operate these new ventures.

It is important for any budding entrepreneurs to make sure they are knowledgeable about the insurance premiums, tax write-offs, and mileage deductions that are related to this practice. The following information may prove helpful to those entering into any home-based business that requires the use of their personal vehicles:

Insuring a Vehicle Used for Business Purposes

All insurance companies handle this differently, and people who plan to use their personal vehicle for business purposes should begin by calling their current insurance agent to discuss this issue and get quotes. Most companies charge according to the amount of miles the vehicle will be driven and the safety record of the vehicle. The more time that a vehicle spends on the road, the more likely it is to be involved in an accident, so business people can expect to pay higher premiums for protection. However, this works both ways because this insurance provides greater liability limits to protect the assets of the business. Although bundling this type of commercial vehicle insurance with other personal insurance usually results in the best pricing, it is still a great idea to get several quotes from different insurance companies. Read more →

Starting a business? 5 Things to Consider

April 15, 2013

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As the economy remains in a somewhat fragile state, it might seem like a bad time to start a business – but that’s not necessarily the case. Many companies thrived during the recession due to clever marketing strategies and smart money-making plans, so it’s still possible to turn over a profit.

If you’re planning to leave your 9-5 and go your own way, however, there are certain things to consider including:

1. YOUR TARGET AUDIENCE

Whether you’re selling industrial first aid kits or hair and beauty essentials, you must know your target audience. This will help you devise an innovative marketing campaign and ensure your logos slogans and sales messages are tailored towards the right people. Paper surveys, online questionnaires and product research can help you generate ideas, so avoid jumping in at the deep end without gathering your facts.

2. YOUR AIMS AND AMBITIONS

If you want to become a successful entrepreneur, your aims and ambitions must be clear as day – because if you don’t know them, no one else will. It must be obvious what you’re promoting, selling or offering, so put a clear business plan in place and work out a realistic structure. There’s no harm in starting off small and aiming big, so long as you take a step by step approach to achieving your dreams. Read more →

Five Tips On How to Prepare To Work for Yourself

April 11, 2013

work for yourselfAre you planning on working for yourself? You will find that even starting a business is work. If you are starting a business, then you should have already decided if there is a need for your product and/or service. You should have completed a market analysis, and decided where the business will be located.

Now that you have made the decision to start the business, there is more work to be done before the doors open. Here are five important tips to preparing to work for yourself.

1. Decide if you will be operating as a DBA or a corporation. DBA means you will be using a business name instead of your real name. Many small businesses start as DBA, and change to a corporation as they grow.

2. Register your business and get a business license. Requirements vary from state to state, so you need to check what your state requires. Do a Google search for “how to start up a business in (insert your state’s name here).” Follow your state’s instructions.

3. Check out your local banks to determine which bank works best for your business’s needs.  Banks often have special packages for start-up business. People often forget to open a saving account, but it is important as a subtle reminder that you need to be saving parts of the profits.

Read more →

Your First Day of Business: Three Things that Will Bring People in

April 1, 2013

Your First Day of Business Three Things that Will Bring People in

On opening day, you want to attract as many customers as you can. There are three different items that can help make your new business a success. These items will help you no matter what type of products or services you are going to be offering. Remember that the goal is to get people to notice your business and want what you to have to offer. You want to do everything possible to make your business look unique and appealing to potential shoppers.

Banners

To begin with, a custom vinyl sign can really help to draw in customers to your business. You should hang your vinyl sign up on opening day so that your customers will be able to find you quickly and easily. You can have your name printed on your vinyl sign along with a logo or picture. You want your customers to be able spot your sign from a distance away. A custom sign will help to get potential customers excited about stopping at your business. To learn more about custom vinyl banners, visit Signs.com. Read more →

Reporting Statistics To Impress Your Clients Or Business Partners

March 25, 2013

Reporting Statistics To Impress Your Clients Or Business Partners

Whenever you are involved in sales, the most important thing to remember is that you need to be able to tell other people why your product is better than anything else on the market right now. Even if you have the best product or service in the world for a certain market, you need to remember that no one else actually knows that unless you tell them. Since we do not live in a world of completely honesty, you also need to be able to back up what you say to people. Because of the need for certain data for executives, it’s important to remember that there are various tools available that can help optimize the collection of this data. Whether you are a financial business that makes investments for your clients or a lawyer who works at a small firm, you need to be able to show other people that you can provide exactly what they need.

Open and clear communication with your clients and customers is one of the most important aspects of a successful business, so you need to make sure that you are able to tell people the facts when they ask for them. Using a data collection tool, like one of the many tools offered by Domo, can help you collect and sort all of the data that your business needs to share with others. For example, if you are someone who manages funds for your clients, then you need to be able to show people the kinds of returns they can expect to get if they sign up for your service. No one is going to invest with you if you do not publish your track record, and this simple fact can be applied to basically any other kind of business. It does not matter if you are selling stock or selling concrete, people will want you to have some facts to back up your sales pitch. Read more →

How to Manage Bookkeeping for a Small Business

March 11, 2013

Small scale businesses must maintain and update their financial books on a regular basis. The art of bookkeeping is very different from accountancy. While bookkeeping primarily involves maintaining an accurate record of a business’ transactions, accountancy processes and analyses the transactions recorded in the business’ books. The two disciplines overlap during the preparation of cash flow statements, balance sheet and other statements related to accounting analysis.

Many owners of small businesses fail to consider the implications of bookkeeping on their business. Bookkeeping helps in effectively managing your finances, and must be performed by every business. Here are a few guidelines, tips and tricks to help you maintain your books.

Record the Right Books on a Daily Basis

Bookkeeping is a process that requires you to maintain appropriate books on a regular basis. It is best to make immediate journal entries every time you make a transaction. Journal entries can be made in accrual basis, or cash entries. Entries are made prior to a transaction in accrual basis, whereas cash entries refer to entries made after the completion of a transaction.

There are five main books of accounts that you may maintain for better record of your financial data. Cash transactions can be recorded in the cash book, transactions completed on debit or credit basis in the creditor-debtor book, purchase entries in the purchases book, sales entries in the sales book, and transactions impacting bank accounts in the bank book. Journal entries must be passed regularly to keep the books updated. Read more →

Getting Started: Step by Step Guide Starting Your Own Awesome Website

March 4, 2013

Starting Your Own Website

Building a website on your own can be a lot of fun and in most cases doesn’t require any real know-how. However before getting started you may need to take a moment to think about the type of website you want to create and the reason for its creation. Things to keep in mind are: your interests, hobbies, what is your site about. The other thing to consider is: what do you want to do with your site: make it a business, like an online store, or promote your hobbies. Many have used the websites they’ve created as portfolios to showcase their artwork and other things. So you may want to get those nailed down first before you go on with the rest of this guide. Most of the steps presented here require minimal or moderate cost.

Create Your Unique Domain Name and Register It

One of the first things you should do is come up with a cool domain name. Nothing absurdly long or anything but you want it to be short enough to be easily remembered, and unique. Rule of thumb here is to keep a domain name short, like at least 10 characters in length. The shorter the domain name, the easier it will be for those to remember it and build traffic to your site.
Once you have your domain figured out, you’ll need to have it registered. There are many sites out there that have a domain registry service and the cost is minimal for a year. Places to look into are GoDaddy, Google, Yahoo! Hosting Services, any number of places. By searching the web you can uncover others. The cost is pretty similar for all of them. Read more →

Terra Bohlmann’s Mega B-School Bonus!

February 26, 2013

Ready to learn how to use what you know to create a rockin’ online business? If so, the best investment you will make is Marie Forleo’s B-School!

 

By using my affiliate link, you will get my Mega B-School Bonus (hint…your very own free website created by me) after you register on or before Monday, March 4, 2013.

Mega B School Bonus

So what is B-School?

B-School is the world’s first online business school for women entrepreneurs.

It’s a video-based training program that teaches smart, modern and “non-douchy” online marketing strategies to women business owners who want more sales and more impact from their online presence.

The program’s true genius is in helping women live Rich Happy & Hot™ lives by showing them, step-by-step, how to leverage online marketing to run a highly profitable business centered around their strengths, values and commitment to make the world a better place.

B-School is the best-selling program of its kind. It’s a brilliant synthesis of the most effective strategies from internet and direct response marketing, combined with social media and the new school of slime-free selling.

Of course, no Marie Forleo experience would be complete without some laugh-out-loud humor and a constant flow of love, encouragement and tell-it-like-it-is straight talk.

This is a hands-on, intensive training experience that demands big action and creates big results.

Who is Marie Forelo? marie-forleo

Marie believes in a world where every woman has the power to create a business and life she loves. Her mission is to help you realize your greatest potential and use your unique talents to change the world.

She’s the proud founder of B-school, a best-selling author and the creator of the award-winning web show MarieTV.com.

Why do I recommend B-School?

I don’t recommend many things…but I am honored recommend the BEST online training for women entrepreneurs. I consider Marie Forleo a woman of integrity and a superior business mentor, who WANTS to help you succeed in business, do what you love and make money doing it. Plus, you can choose to work from home so it’s a win-win.

My Mega B-School Bonus

If you sign up for B-School using my affiliate link, I will build you up to a 7 page website for F-R-E-E! This is a $2,000 value by itself!

That’s how much I want you to be success with your business.

With B-School you will learn how to build the foundation for your business, market yourself and then I will build your web presence.

What do I Know About Websites?

I have over a decade of experience with the web. I specialize in taking people’s business concepts and making them online business super-stars! Here are just a few examples:

Well, mine…

www.TerraBohlmann.com

www.TheWorkingHouse.com

Copywriter & Social Media Maven, Jess Lee:  www.JessLeeWrites.com

Singer Extraordinaire, Sarah Dawn: www.SarahDawnMusic.com

 

The Fine Print

You need to:

- Complete B-School to get your FREE website.

- Buy or own your domain name (this is your www.YourNameHere.com that you can get from GoDaddy or similar company).

- Host your website on your own. I recommend Host Gator because it is affordable and highly reliable (less than $5 a month)

- Tell me the free 7 pages you want on your website such as home page, about, contact page, blog, products, services, etc. (Don’t worry, if you need more pages, auto-responder integration, custom graphics or e-commerce, I will give you special pricing).

- Use my affiliate link HERE on or before Monday, March 4th to get your FREE website.

- Email me at Terra@TheWorkingHouse.com and let me know you registered using my B-School affiliate link for next steps.

FAQs:

Q: I have an existing website. Will you re-do it for me?

A: Yes, up to 7 pages will be FREE.

Q: I don’t need a website…what does your bonus give me?
A: A chance to gift your free website to a friend of yours. (Best gift ever!)

Q: What do you use to create websites?
A: WordPress.

Q: How long will it take you to create my website?
A: Approximately 2-3 weeks if you are responsive to me. Websites are first come, first serve based on when you enroll in B-School using my affiliate link.

Q: Will my website be viewable on smart phones, iPads and mobile devices?
A: Yes. I will optimize your website for mobile devices.

 

PS: Have any more questions? Ask me by clicking HERE. I want to see you be successful in your business. There is no better and faster way than learning from the woman who is training the best-online-women-business owners today + getting your very own website from me.

5 Things That Will Make Your Employees Smile

February 25, 2013

When it comes to helping your employees feel good about themselves, nothing works better than a gift. Most employees at large companies often feel overlooked by their superiors because sometimes there is not enough time to recognize everyone on the team. On the other hand, small business employees also like to get some extra attention from time to time. At the end of the day, everyone loves to get some extra praise from their boss. If you think that your employees could use some extra support for the next few months, then perhaps you should think about sending out some gifts to everyone on the payroll. Gifts are always the perfect way for a business to reward quality work from their employees, so take a look at these corporate gift ideas if you need some help this time around. Or you can visit a site like O.C Tanner that specialize in these programs.

#1: iPad
The best thing you could get for everyone at the office is an iPad. Plenty of corporate businesses around the world are choosing this as their Christmas bonus gift each year, so it may make sense for you to go this route if you can afford it. You will need to be taking in a good amount of money if you want to give one of these to each one of your employees because they can get rather expensive depending on the model type.

#2: Coffee
Although you will usually want to stay away from food items while you are shopping around for your employees, coffee is never a bad idea. It seems like everyone who works for a living needs to start their day with a cup of coffee, so there is no reason that you should not help them out with that productivity problem. If you are worried about people who do not drink coffee, then perhaps you could get tea for some employees as well.

#3: Phones
Phones are one of the bet corporate gift ideas because they come with an added productivity bonus. It is usually much easier for people to communicate instantly when everyone has the same kind of phone. Read more →

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